Broadcast coverage in the Houston was intense due to the World Space Week appearances of the celebrity spokesperson. This report includes estimated audience size and value of broadcast coverage:

Throughout the entire week, and including the two weeks leading up to World Space Week, KRBE-FM ran approximately 100 mentions of World Space Week and the Houston activities with Lance Bass, with an estimated media value of $35,000. KRBE also broadcast a five-minute "call-in" interview with Bass on 10/09/03, and ran an hour-long studio event, "Studio 104" on 10/10/03 with Bass as the featured guest. 

10/09/2003 Time: 06:00am Aired On: KRIV Affiliate: FOX Show: FOX 26 News at 6AM
Estimated Audience Number: 51,500 | Estimated Media Value (Per 30 seconds): $439

10/09/2003 Time: 05:00am Aired On: KHOU Affiliate: CBS Show: 11 News This Morning Early Edition  Estimated Audience Number: 59,500 | Estimated Media Value (Per 30 seconds): $166.44 

10/09/2003 Time: 05:00am Aired On: KRIV Affiliate: FOX Show: FOX 26 News at 5AM
Estimated Audience Number: 18,932 | Estimated Media Value (Per 30 seconds): $80

10/08/2003 Time: 05:00pm Aired On: KHOU Affiliate: CBS Show: 11 News at 5
Estimated Audience Number: 157,000 | Estimated Media Value (Per 30 seconds): $1,452

10/08/2003 Time: 04:00pm Aired On: KPRC Affiliate: NBC Show: News 2 Houston at 4
Estimated Audience Number: 108,000 | Estimated Media Value (Per 30 seconds): $1,010

10/08/2003 Time: 07:00am Aired On: KHOU Affiliate: CBS Show: 11 News This Morning at 7 Estimated Audience Number: 71,400 | Estimated Media Value (Per 30 seconds): $650

10/08/2003 Time: 06:00am Aired On: KHOU Affiliate: CBS Show: 11 News This Morning at 6 Estimated Audience Number: 69,600 | Estimated Media Value (Per 30 seconds): $631

10/08/2003 Time: 06:00am Aired On: KTRK Affiliate: ABC Show: Eyewitness News at 6AM Estimated Audience Number: 114,700 | Estimated Media Value (Per 30 seconds): $1,017

10/08/2003 Time: 05:00am Aired On: KHOU Affiliate: CBS Show: 11 News This Morning Early Edition Estimated Audience Number: 59,500 | Estimated Media Value (Per 30 seconds): $166

10/08/2003 & 10/10/2003 Time: VARIOUS Aired On: News 24 Houston (16 repeats) Audience numbers are not available

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