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World Space Week Enters New Chapter Of Growth With Striking New Brand Identity


Houston (November 29, 2017) – Today, 18-year-old World Space Week is stepping into a new chapter of growth and expansion.

Along with the recent election of Dr. Francisco Javier Mendieta, Director General of the Mexican Space Agency, to Chair the Association – the first-ever election of the head of a space agency to lead the organization – World Space Week Association is proud to unveil a striking new visual brand identity (new logo, color palette and overall design) – the first update to the event’s aesthetic since its founding.

Having attracted millions of participants since its inception in 1999, with 3,500+ activities in 82 nations during WSW2017 alone, WSWA president Dennis Stone has bold aspirations for the organization: “One million events in 10 years.”

This new brand identity signifies renewed commitment to bringing many more humans closer to space, and indelibly marks this inflection point in the organization.


About The New Brand Identity

Born of careful consideration and partnership between the WSWA Board and Cosma Schema, a design agency founded specifically to create greater understanding, accessibility and excitement about outer space, WSWA’s new visual brand identity is modern, sophisticated, and powerful.

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The new logo cites cosmic origins in its graceful suggestion the organization’s core values: inclusivity, synergy and the union of humanity and space. Its proportions are derived from a ratio based on the actual sizes of the earth and moon when placed adjacent to one another.


Along with its strikingly simple form, the unexpected choice of electric purple communicates power of a regal order and a distinct breath of fresh air and innovation amidst of sea of black and blue swooshes saturating the space sector. The boldness of its color and form matches the boldness of WSWA’s world-class aspirations to continue to shine as the brightest beacon of connection between humans and space.

With their incredibly diverse global participants in mind, WSWA created strong, easy-to-use brand guidelines including a foolproof usage and titling system so all countries and organizations can create their own unique, yet brand-consistent version of the WSWA logo.

The new brand identity is live across all WSW properties including this website, Twitter, and Facebook among others.

“Knowing that our visual brand identity is our first impression, when a young scientist or seasoned astrophysicist attends a World Space Week event for the first time, we now have confidence that we are communicating to them all that we aspire to be. It will serve us for years to come as a memorable visual anchor that simply and boldly signifies the connection between humanity and space.” – Dennis Stone, President, World Space Week Association.
About World Space Week

The largest space event on Earth, UN-declared World Space Week is celebrated October 4-10 annually. It is an international celebration of the contribution of space science and technology to the betterment of the human condition. World Space Week consists of a myriad of space-related events held by space agencies, aerospace companies, schools, planetaria, museums, and astronomy clubs in a common timeframe to achieve greater student and public impact through synchronization.

About World Space Week Association

World Space Week Association is the global coordinator of World Space Week. WSWA is an international non-government, non-profit organization incorporated in the United States in 1982. It is led by a Board comprised of global space leaders and dignitaries, an executive team that manages operations, and volunteers that support them. The Association is permanent observer on the UN Committee on the Peaceful Uses of Outer Space and is supported by voluntary contributions of sponsors including Lockheed Martin.

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